APA Style
E. Jerome McCarthy/William D. Perreault, Jr.. (1987).
Basic Marketing (Ninth Edition).
Homewood Illinois:
Irwin.
Chicago Style
E. Jerome McCarthy/William D. Perreault, Jr..
Basic Marketing.
Ninth Edition
Homewood Illinois:
Irwin,
1987.
Text.
MLA Style
E. Jerome McCarthy/William D. Perreault, Jr..
Basic Marketing.
Ninth Edition
Homewood Illinois:
Irwin,
1987.
Text.
Turabian Style
E. Jerome McCarthy/William D. Perreault, Jr..
Basic Marketing.
Ninth Edition
Homewood Illinois:
Irwin,
1987.
Print.